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Learn as a designer to implement circular economy to your work and sell it to your customers.

Design has the capabilty to creativly discover radical new ways to solve challenges, to combine seamingly unrelated to come up with unexpected ideas and solutions. And that’s what we need! Business as usual is not an option any more. The way we have acted and set up our economic world led us to where we are today. Design played a big role in paving the way we deal with goods today – but it can also play a big role in creating the change we need.

We have the opportunity to redesign everything!

Let circular design become integral part of your work!

The way we design products, the way we use and handle them has more influence than we might think. New trends change the way we act as citizens, perceive and treat our society and the environment. The opportunities but also requirements for business within the circular economy demand for new capabilities within the design discipline. Adjusting our design process to these demands can ensure that all stakeholders contribute best to holistic sustainable solutions in a truly circular system. These are the skills designers will need:

  • systemic thinking – the ability to analyse complexity in different domains (society, economy, environment..) across different scopes (local – gloabl, future -now,…).
  • assess and understand impact – whether by external experts or adapted expertise this is crucial to create positive impact without causing unintended side effects or rebound effects. Be informed about latest recovery options to be able to select the right one for each use case or application.
  • strategic and normative competencies – from manufacturing and logistics planning to user experience and value creation across the entire life cycles, circular design is only successful if implemented in the strategic decision making. Design concepts have to translate environmental and business objectives in desirable user experiences.

Why clients will pay for it

Whether market pressure, regulation, customer demand or conviction, all organizations have to change … but many are just overwhelmed by the complexity and do not know where to start.
Circular design in it’s holistic approach can help on all levels – from strategic design to a singular product design or communication campaign. Using the right methods at all stages can support select the right strategies, identify first stepping stones and actions and develop the product-service-systems to turn circular strategies into profitable offers. Help your clients with

  • Strategic decisions – Facilitate the stratigic decision making with design research and methods and help identifying the unique path amongst the vast world of possibilites.
  • Servitized business models – Extend extisitng products by servitized offers and help companies embrace the opportunities of digitalization for a sustainable business model
  • Circular product and network design – By challenging established supply chains and consumption patterns circular design creates products and innovative production networks that allow clients to profit from reversed logistics, repairable products or shared sustainable usage models.
  • Communicating efforts – Develop suitable communication strategies and campaigns adressing customers, business partners, employees and all stakeholders and help clients to benefit from the opportunities of collaborative, mutual business models.

More facts about why and how circular design creates profitable, sustainable offers within the planetary boundaries:
Circular Design Pitch

Tools that help you design circular solutions

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    Life Cycle Design

    • Develop
      Develop
    • Circular Strategy
      Circular Strategy
    • Product
      Product
    • Service
      Service

    Develop a holistic product-service-system, discover and close gaps in the loops. To design products and services in a circular way, a holistic circular concept needs to be in place at the very beginning of the development. How can loops be closed, what operational requirements are needed, which partners can supply solutions and how can they benefit? This method helps ideate and develop solutions for all loops and the initial (product) design.

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    Current State Overview

    • Understand
      Understand
    • Circular Strategy
      Circular Strategy
    • System
      System

    Create a common understanding of the objectives of an organisation and the circular maturity. Is sustainability integrated in the company’s strategy? How? Get a first idea of maturity and circular potential. Executing this pre-task will ensure that a workshop has a smooth entry and framing for everyone. There’s one task for the team lead and another one for all participants.

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    Circular Idea (in a nutshell)

    • Communicate
      Communicate
    • Ideate
      Ideate
    • Value Creation
      Value Creation
    • Product
      Product
    • Service
      Service

    Having a very clear idea helps to communicate it. Describe your idea and point out how the organisation, the user and the environment benefit from your concept. This canvas can also be a starting point for the storyline of a pitch or presentation, in this case also think of the “WHY and HOW are you solving WHAT problem”.

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    • Mural

    Circular Design Brief

    • Ideate
      Ideate
    • Value Creation
      Value Creation
    • Product
      Product
    • Service
      Service

    Defining the design brief is an important gate in the design process. Challenges are translated in opportunities, the scope and objectives of the project are defined. Contrary to “standard” design briefs, here environmental and user needs are equally valued and treated. Whereas in current business models those needs and objectives are often considered as contradictory or even opponent, in circular approaches they can be combined and even support each other.

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Identify the right strategy and steps for you and your clients

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    Life Cycle Model

    • Ideate
      Ideate
    • Understand
      Understand
    • Circular Strategy
      Circular Strategy
    • Product
      Product
    • Service
      Service

    Asking the right question is the first step towards change! The two canvases reveal needs and questions around each phase of the life cycle and indicate many possibilities to increase positive impact and circularity.

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    • Mural

    Life Cycle Discussion

    • Ideate
      Ideate
    • Understand
      Understand
    • Circular Strategy
      Circular Strategy
    • Product
      Product

    Asking the right question is the first step towards change! The canvas reveals needs for each phase of the life cycle. By asking crucial questions you can reveal and create many possibilities to increase positive impact and circularity.

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    • Mural

    Ecodesign Assessment Services

    • Assess
      Assess
    • Circular Strategy
      Circular Strategy
    • Service
      Service

    Understand the negative impact and potential for improvement by assessing the current solution and identifying opportunities. This tool can be used in different ways: to assess a benchmark or the current product or services or to compare ideas and concepts against a current solution.

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    • PDF

    Ecodesign Assessment Product

    • Assess
      Assess
    • Circular Strategy
      Circular Strategy
    • Product
      Product

    Understand the negative impact and potential for improvement by assessing the current solution and identifying opportunities. This tool can be used in different ways: to assess a benchmark or the current product or services or to compare ideas and concepts against a current solution.

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    Ecodesign Audit

    • Assess
      Assess
    • Circular Strategy
      Circular Strategy
    • Product
      Product
    • System
      System

    To improve eco-innovation and eco-design performance organisations need a clear understanding of both their current and potential innovation and design capability as well as suitable strategies and practices. Based on expertise and experience, the audit covers different ecodesign/circular design aspects. It focuses on small and mid size organisations (SMEs) and aims to establish a basis for ramping up the circular product, service and business model innovation.

    Tool Details
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    • Mural

    Circular Business Model

    • Develop
      Develop
    • Business Model
      Business Model
    • System
      System

    Is the business model sustainable economically? The Circular Economy requires new paradigms of doing business but once old patterns are overcome, new opportunities for prosperous business models that are beneficial for all are manifold. Use them!

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    • Mural

    Big Picture Setting

    • Develop
      Develop
    • Understand
      Understand
    • Circular Strategy
      Circular Strategy
    • System
      System

    Where are we now, where do we want to be? This exercise aims to reflect the companys’ current vision and mission for the future. An examination of (environmental) megatrends and sustainability goals reveals actions and steps that need to be taken and potential to spur competitive advantages.

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Help companies to implement concepts successfully

What differentiates organisations who successfully implement new ideas from those who do not adapt?
Read the full report on how to support companies on their venture from the idea to the market.

You need help changing your business model to circular?

Get in contact with us