Find new ways to improve the sustainability performance of your company
Not being sustainable is not an option anymore. But there are manifold possibilities how to perform environmental and social responsibility. Circular design methods can not only discern the best strategy, the interdisciplinary approach can unveil unforeseen symbiosis and support and increase sustainable behaviour along the entire life cycle.
Circular product and service design open new dimensions of sustainability … and profit.
- Sustainability is attracting talent. 64% of Millennials won’t take a job if their employer doesn’t have a strong CSR policy, companies that do not act sustainably will soon run out of young talent. Purpose driven employees on the other hand will also bring their values to the company – and are intrinsic motivated to increase sustainability and performance.
- Consumer centricity increases loyalty, brand image and sustainability. Understanding what your customer really needs can not only increase satisfaction but also sustainability: Swapfiets offers service based bicycle leasing. The customer always has a functioning product and the company can retain spare parts from broken bikes to maintain their fleet. Woom a kids bike brand offers a loyalty program trading the bigger for the outgrown bike which they then refurbish and resell.
- Digitised services can increase sustainability in unforeseen dimensions. A green fleet management provider integrated more sustainable mobility options and incentivises responsible driving to reduce CO2 emissions. In result, the fleet also needed less maintenance and employees switched to bikes and public transport increasing health and lowering stress levels.
Sustainable performance by design
For your business partners, your costumers or employees, designing new processes so that they are understandable, useful is key for them to be adopted and achieve the objectives. In the Circular Economy we have to reconsider how we produce and use products but moreover we have to re-think economies and increase sustainability so that the ecosystem can regenerate.
From strategic decision making to the very individual emotional touch points, design can translate ecologic business decisions into monetisable offers and induce new values and behavioural acceptance.
Discover innovative use cases and how design helped to make them a success!
Discover the tools to increase sustainability performance and circular opportunities:
Life Cycle Discussion
Asking the right question is the first step towards change! The canvas reveals needs for each phase of the life cycle. By asking crucial questions you can reveal and create many possibilities to increase positive impact and circularity.Tool Details
Current State Overview
Create a common understanding of the objectives of an organisation and the circular maturity. Is sustainability integrated in the company’s strategy? How? Get a first idea of maturity and circular potential. Executing this pre-task will ensure that a workshop has a smooth entry and framing for everyone. There’s one task for the team lead and another one for all participants.Tool Details
Big Picture Setting
Where are we now, where do we want to be? This exercise aims to reflect the companys’ current vision and mission for the future. An examination of (environmental) megatrends and sustainability goals reveals actions and steps that need to be taken and potential to spur competitive advantages.Tool Details
Life Cycle Design
Develop a holistic product-service-system, discover and close gaps in the loops. To design products and services in a circular way, a holistic circular concept needs to be in place at the very beginning of the development. How can loops be closed, what operational requirements are needed, which partners can supply solutions and how can they benefit? This method helps ideate and develop solutions for all loops and the initial (product) design.Tool Details
Circular Design Brief
Defining the design brief is an important gate in the design process. Challenges are translated in opportunities, the scope and objectives of the project are defined. Contrary to “standard” design briefs, here environmental and user needs are equally valued and treated. Whereas in current business models those needs and objectives are often considered as contradictory or even opponent, in circular approaches they can be combined and even support each other.Tool Details
Circular Business Model
Is the business model sustainable economically? The Circular Economy requires new paradigms of doing business but once old patterns are overcome, new opportunities for prosperous business models that are beneficial for all are manifold. Use them!Tool Details
Want to discover your individual way to improve and monetarise sustainability performance?
Circular Designer and research firstname.lastname@example.org